Wednesday, July 29, 2009

Deadline author defends Dan Brown/WHS deal

Deadline author defends Dan Brown/WHS deal

28.07.09 Graeme Neill

Deadline author Simon Kernick has defended a W H Smith offer offer his new book alongside Corgi stablemate Dan Brown, after accusations that it promoted his book as being written by The Da Vinci Code author. W H Smith is giving Deadline free to customers if they pre-order Dan Brown's The Lost Symbol, which is due out on 15th September. However, the promotional version of Deadline had Brown's name displayed prominently on the cover.

Writing in Marketing Week, Ruth Mortimer said: "Careless shoppers, like me, could quite easily buy it thinking it was Brown’s own work and only realise their mistake when they’d parted with their cash." Some bloggers also objected; Pace J Miller (who took the jacket image displayed above) claimed it was "the most disgraceful book cover ever". He said: "It’s designed to mislead and deceive the careless book buyer, or at the very least cause what is commonly referred to as ‘initial interest confusion’."

However, others defended it. Author Jason Pinter, writing on Sarah Weinman's blog, said: "When I saw this promotion in the UK a month a go, my first thought was, "Wow, good for Simon." The bottom line is that this will sell boatloads of Kernick books and elevate his status and recognition. So from a bottom line marketing standpoint, it's one of the most effective promotions I've ever seen."

Kernick also defended the campaign on the same blog. He said: "I sincerely hope that no one feels duped in any way . . . [but] to be honest, I'm still not a hundred percent sure what all the fuss is about. This was always a one-off promotion to promote my books by giving away Deadline with pre-orders of the new Dan Brown book in WH Smith.

"The book with the new cover is not, never was, and never will be for sale, and Deadline's still in print with its original cover and available in Smiths and elsewhere. I also knew about the whole thing from the start, and it seems to have worked because my backsales have gone up very substantially in the weeks since it begun, and both Transworld and Smiths are very pleased. I guess, in conclusion, I'm fairly relaxed about the whole thing since anyone who got the book as part of the promotion, got it free and should have been told that it wasn't by Dan Brown but my me."

Seliina Walker, Kernick's longtime editor at Transworld, is also quoted on the blog: "As far as we're concerned at Transworld, this was a WHSmith initiative aimed at driving pre-orders for The Lost Symbol while giving a high profile front-of-store promotion to Simon who is, as you know, one of the UK's most popular thriller writers. All parties, including both authors, are fully briefed and gave approval for the promotion, which was always perceived as a short-term one.

Deadline author defends Dan Brown/WHS deal

Deadline author defends Dan Brown/WHS deal

28.07.09 Graeme Neill

Deadline author Simon Kernick has defended a W H Smith offer offer his new book alongside Corgi stablemate Dan Brown, after accusations that it promoted his book as being written by The Da Vinci Code author. W H Smith is giving Deadline free to customers if they pre-order Dan Brown's The Lost Symbol, which is due out on 15th September. However, the promotional version of Deadline had Brown's name displayed prominently on the cover.

Writing in Marketing Week, Ruth Mortimer said: "Careless shoppers, like me, could quite easily buy it thinking it was Brown’s own work and only realise their mistake when they’d parted with their cash." Some bloggers also objected; Pace J Miller (who took the jacket image displayed above) claimed it was "the most disgraceful book cover ever". He said: "It’s designed to mislead and deceive the careless book buyer, or at the very least cause what is commonly referred to as ‘initial interest confusion’."

However, others defended it. Author Jason Pinter, writing on Sarah Weinman's blog, said: "When I saw this promotion in the UK a month a go, my first thought was, "Wow, good for Simon." The bottom line is that this will sell boatloads of Kernick books and elevate his status and recognition. So from a bottom line marketing standpoint, it's one of the most effective promotions I've ever seen."

Kernick also defended the campaign on the same blog. He said: "I sincerely hope that no one feels duped in any way . . . [but] to be honest, I'm still not a hundred percent sure what all the fuss is about. This was always a one-off promotion to promote my books by giving away Deadline with pre-orders of the new Dan Brown book in WH Smith.

"The book with the new cover is not, never was, and never will be for sale, and Deadline's still in print with its original cover and available in Smiths and elsewhere. I also knew about the whole thing from the start, and it seems to have worked because my backsales have gone up very substantially in the weeks since it begun, and both Transworld and Smiths are very pleased. I guess, in conclusion, I'm fairly relaxed about the whole thing since anyone who got the book as part of the promotion, got it free and should have been told that it wasn't by Dan Brown but my me."

Seliina Walker, Kernick's longtime editor at Transworld, is also quoted on the blog: "As far as we're concerned at Transworld, this was a WHSmith initiative aimed at driving pre-orders for The Lost Symbol while giving a high profile front-of-store promotion to Simon who is, as you know, one of the UK's most popular thriller writers. All parties, including both authors, are fully briefed and gave approval for the promotion, which was always perceived as a short-term one.

Tuesday, July 28, 2009

Dan Brown, Simon Kernick, and the marketing fail that wasn’t (maybe)

It’s illustrative of the speed with which information travels on the ol’ Internets. Stories get fired off, people get their knickers all in a twist, and only later does anyone realize that the story that got everyone so incensed was not entirely … well … accurate.

Last week, the Internet was abuzz with a story about a novel by Simon Kernick called Deadline, which the U.K. bookseller W.H. Smith was selling in an edition that featured author Dan Brown’s name above Kernick’s, and in a significantly larger font. Cover copy below Brown’s name read, “If you like your thrillers as fast, furious and unputdownable as Dan Brown, then we thought you’d enjoy …” followed by Kernick’s name and the title of the book. Bloggers (including, ahem, us) immediately responded with angry posts decrying the duplicity involved in this literary scam. One of the angriest was from Pace J. Miller, who wrote a post called “The Most Disgraceful Cover Ever!” which read, in part:

There is no right of publicity in the UK, but I’m sure both Brown and Kernick would be spewing if they knew about this cover (and at least a prima facie case of passing off could be made). It’s designed to mislead and deceive the careless book buyer, or at the very least cause what is commonly referred to as “initial interest confusion.”

Problem being, Kernick did know about the special edition of the book, which he endorsed. The W.H. Smith paperback was not, in fact, a new novel, but a reprint of a book that was a year old, and was being given away free to customers who pre-ordered The Lost Symbol, Brown’s upcoming sequel to The Da Vinci Code.

In an e-mail to writer Sarah Weinman, which she published on her blog, Kernick clarifies his position on the whole affair:

I sincerely hope that no one feels duped in any way … [but] to be honest, I’m still not a hundred percent sure what all the fuss is about. This was always a one-off promotion to promote my books by giving away Deadline with pre-orders of the new Dan Brown book in W.H. Smith. The book with the new cover is not, never was, and never will be for sale, and Deadline’s still in print with its original cover and available in Smiths and elsewhere. I also knew about the whole thing from the start, and it seems to have worked because my backsales have gone up very substantially in the weeks since it begun, and both Transworld and Smiths are very pleased. I guess, in conclusion, I’m fairly relaxed about the whole thing since anyone who got the book as part of the promotion, got it free and should have been told that it wasn’t by Dan Brown but my me.

What was initially decried as the basest kind of deception was in fact a cross-promotion marketing scheme. The worst Kernick’s publishers and W.H. Smith can be accused of in this instance is opportunism. Which is something that Internet scribes are also guilty of on occasion.

Monday, July 20, 2009

Dan Brown moves to Washington for new thriller

SYDNEY (Reuters) - Author Dan Brown is moving to Washington D.C. for the follow-up to his successful conspiracy theory novel "The Da Vinci Code," publisher Random House said on Wednesday.

Brown's latest novel, "The Lost Symbol," will be released on September 15 and again features the fictional, mystery-solving Harvard symbologist Robert Langdon, with the story taking place over a 12-hour period.

The location and plot of the book have been kept under wraps until the publisher released two jackets for the book on Wednesday at the start of a promotion campaign that includes online puzzles and codes.

The U.S. cover features a picture of the Capitol with a red wax seal against a background of symbols, while the cover for Britain and Australia has the Capitol and a key with a square and a compass.

Brown's U.S. editor Jason Kaufman from Knopf Doubleday, an imprint of Random House, said in a widely reported statement that the book is "largely" set in Washington but "it's a Washington few will recognize."

"As we would expect, he pulls back the veil -- revealing an

unseen world of mysticism, secret societies, and hidden locations, with a stunning twist that long predates America," said Kaufman.

The release of the covers will give Brown's fans plenty of fodder for speculation in the lead-up to the book's release, with Brown decoders already noting the similarities to emblems of the Scottish Rite of Freemasonry which has a headquarters in Washington.

"The Lost Symbol" will have a global English language first print run of 6.5 million copies -- the largest first print run ever by Random House, a unit of German media group Bertelsmann AG.

"The Da Vinci Code" has more than 81 million copies in print since its 2003 release and topped best-seller lists worldwide, outraging the Vatican and some Catholics because of the fictional story lines about conspiracy and the Catholic Church.

Since publication of "The Da Vinci Code," Brown's earlier novels "Angels and Demons," "Deception Point," and "Digital Fortress" have also become international bestsellers.

Tom Hanks played Langdon in the 2006 film adaptation of "The Da Vinci Code," and also in this year's movie release of "Angels and Demons" which did not create the same furor in the Vatican or the same demand at the box office.

© Copyright (c) Reuters
Source: Reuters.com

The plot thickens in publishing industry

Dan Brown's fans have waited six long years for "The Lost Symbol" his follow-up to the mega-blockbuster novel "The Da Vinci Code" that is being published in hardcover on Sept. 15.

Will those who want to read it in e-book form wait a little longer?

It is a question that Brown's publisher, the Knopf Doubleday Publishing Group, is weighing as it plans the rollout of what it hopes will be a book-selling sensation. The publisher has announced a first hardcover run of 5 million copies, but Suzanne Herz, a spokeswoman for Knopf Doubleday, said the publisher had not decided when to release an electronic version.

Other publishers are mulling release dates for fall titles. Twelve, an imprint of Grand Central Publishing, said it had not set a date for the e-book edition of "True Compass," the memoir by Sen. Edward M. Kennedy that is being released in hardcover on Oct. 6. Twelve has announced a first print run of 1.5 million copies.

No topic is more hotly debated in book circles at the moment than the timing, pricing and ultimate impact of e-books on the financial health of publishers and retailers. Publishers are grappling with e-book release dates partly because they are trying to understand how digital editions affect demand for hardcover books. A hardcover typically sells for anywhere from $25 to $35, while the most common price for an e-book has quickly become $9.99.

Amazon.com, which sells electronic editions for its Kindle device, has effectively made $9.99 the de facto price for most best-sellers, a price that publishers believe will reduce their profit margins over time. Barnes & Noble sells best-sellers in e-book form for $9.95.

Herz said Doubleday was primarily worried about the security of Brown's book, which is being kept under a strict embargo until the Sept. 15 publication date. But she acknowledged that the e-book's possible effect on hardcover sales was an issue, among others.

Similarly, Stephen King, whose novel "Under the Dome" is being published in November by Scribner, an imprint of Simon & Schuster, said in an e-mail message that "we're all thinking and talking about electronic publishing and how to deal with these issues," adding, "but I can't say anything right now."

Until now, John Grisham has not allowed any of his books to be released in electronic book form. But according to his agent, David Gernert, Grisham has not resolved how his publisher, Doubleday, should release a digital version of "Ford County," a short story collection set for hardcover release on Nov. 3.

Stuart Applebaum, a spokesman for Random House, the world's largest publisher of consumer books and the parent company of Knopf Doubleday, said that the company's standard approach was to release e-books on the same day that a hardcover is published.

But, he said, "we do have discussions periodically about either delaying or accelerating the e-book edition" on a book-by-book basis. Imprints of Random House, in fact, have committed to releasing digital versions on the same day as the hardcovers for upcoming titles from John Irving, E.L. Doctorow and Jon Krakauer.

Many publishers did not want to talk publicly about internal discussions concerning whether to delay the release of e-books specifically on releases by best-selling authors. The lost symbol book release

Reserve The Lost Symbol Book/Novel

Last week I thought to see if copies of Dan Brown’s The Lost Symbol, his sequel to The Da Vinci Code, were available to put on hold at the library yet. It’s due to be released in September, so I thought it might still be too early. Reserve The Lost Symbol Book

Nope, not too early. I’m number 340 in line. Clearly, plenty of people are having the same idea. In fact, as of right now, there are a total of 429 people waiting for this one on the Las Vegas-Clark County Library District’s Web site. If you live around here, you might want to put your marker down for it now: I can only wonder how many people will have it on hold by the time it actually comes out in two months!

I enjoyed the dumb fun of The Da Vinci Code, balanced by some neat trivia and clever cliffhangers on one hand with a very poorly researched and defended controversial thesis on the other. The Lost Symbol is about Freemasonry, and there have been some hints that Brown may delve into the early Mormon Church’s associations with it. That creates a personal interest for me, and I’m curious to see if he handles it accurately or pumps it up for sensationalism. Reserve The Lost Symbol Novel

It looks like the library district is ordering about 150 copies, and with new books checked out for seven days, I’ll still have to wait a few extra weeks to read it. I’ll have a detailed review ready sometime in October.
Source: gentlyhewstone.wordpress.com

New Clues about Dan Brown's Newest Thriller

The saga to The DaVinci Code and Angels and Demons continues with Dan Brown’s newest installation, The Lost Symbol, set to come out in September. Though his next book welcomes back the intellectual-turned action protagonist Robert Langdon, the book does not indicate whether these events take place in relation to the first two books—and just how similar they will be.

Regardless, Dan Brown’s flair for juicy stories has had an immeasurable impact on the world with religious and scientific battles, and the world wants more. Brown showed the world he is not done shocking and challenging it and there is still more to tell. Fans anxiously await The Lost Symbol to see what else Brown has in store.

Not much is known about The Lost Symbol as far as plot and synopsis go, but little clues have been revealed to indicate the novel’s content. Sources have stated that Dan Brown is moving to Washington D.C to work on his next novel, and Random House Publishing has confirmed this statement to be true. Brown’s editor, Jason Kaufman from Knopf Doubleday (an imprint of Random House) declares that the book will be “largely” set in Washington. Kaufman has said in a statement that “it’s a Washington few will recognize.”

So, we know where the book will take place, and all that’s left is for our imaginations to get to work on the rest. Where will Dan Brown go with this one? The only thing known for certain is that Robert Langdon is back—to solve another mystery in no doubt a small, rushed time frame. From the book’s setting we get one more clue by way of the book jacket: Random House Publishing has declared that the U.S cover of the book shows the Capitol building with a red seal wax set against a background filled with symbols. The cover for Britain and Australia has the Capitol with a key with a square and compass.

Source : Examiner.com