Dan Brown’s Lost Symbol Launch

The marketing campaign for Da Vinci Code author Dan Brown’s new book has begun in earnest, and will feature an array of hidden puzzles and games scattered across the internets.

At the official web page for The Lost Symbol, which will be released on September 15, there are links to the official Twitter and Facebook pages, which Random House says will be updated daily. In an email alert, the publisher promises “codes, cryptic trivia, puzzles, secret history, maps, aphorisms, ciphers, arcane knowledge, and more” between now and the release of the highly anticipated sequel.

What nobody is saying yet is whether all of these puzzles will just be a loosely connected series of amusements, or whether there’s a big meta-puzzle waiting to be solved.

I got into Da Vinci Code because of the original “web quest” that served as viral marketing for the first book — in fact, it was because I found it linked on Penny Arcade. Should be interesting to see what they’ve come up with with an infinitely larger marketing budget.
source: http://www.wired.com/gamelife/2009/06/the-lost-symbol-puzzles/