Wednesday, July 29, 2009

Deadline author defends Dan Brown/WHS deal

Deadline author defends Dan Brown/WHS deal

28.07.09 Graeme Neill

Deadline author Simon Kernick has defended a W H Smith offer offer his new book alongside Corgi stablemate Dan Brown, after accusations that it promoted his book as being written by The Da Vinci Code author. W H Smith is giving Deadline free to customers if they pre-order Dan Brown's The Lost Symbol, which is due out on 15th September. However, the promotional version of Deadline had Brown's name displayed prominently on the cover.

Writing in Marketing Week, Ruth Mortimer said: "Careless shoppers, like me, could quite easily buy it thinking it was Brown’s own work and only realise their mistake when they’d parted with their cash." Some bloggers also objected; Pace J Miller (who took the jacket image displayed above) claimed it was "the most disgraceful book cover ever". He said: "It’s designed to mislead and deceive the careless book buyer, or at the very least cause what is commonly referred to as ‘initial interest confusion’."

However, others defended it. Author Jason Pinter, writing on Sarah Weinman's blog, said: "When I saw this promotion in the UK a month a go, my first thought was, "Wow, good for Simon." The bottom line is that this will sell boatloads of Kernick books and elevate his status and recognition. So from a bottom line marketing standpoint, it's one of the most effective promotions I've ever seen."

Kernick also defended the campaign on the same blog. He said: "I sincerely hope that no one feels duped in any way . . . [but] to be honest, I'm still not a hundred percent sure what all the fuss is about. This was always a one-off promotion to promote my books by giving away Deadline with pre-orders of the new Dan Brown book in WH Smith.

"The book with the new cover is not, never was, and never will be for sale, and Deadline's still in print with its original cover and available in Smiths and elsewhere. I also knew about the whole thing from the start, and it seems to have worked because my backsales have gone up very substantially in the weeks since it begun, and both Transworld and Smiths are very pleased. I guess, in conclusion, I'm fairly relaxed about the whole thing since anyone who got the book as part of the promotion, got it free and should have been told that it wasn't by Dan Brown but my me."

Seliina Walker, Kernick's longtime editor at Transworld, is also quoted on the blog: "As far as we're concerned at Transworld, this was a WHSmith initiative aimed at driving pre-orders for The Lost Symbol while giving a high profile front-of-store promotion to Simon who is, as you know, one of the UK's most popular thriller writers. All parties, including both authors, are fully briefed and gave approval for the promotion, which was always perceived as a short-term one.

Deadline author defends Dan Brown/WHS deal

Deadline author defends Dan Brown/WHS deal

28.07.09 Graeme Neill

Deadline author Simon Kernick has defended a W H Smith offer offer his new book alongside Corgi stablemate Dan Brown, after accusations that it promoted his book as being written by The Da Vinci Code author. W H Smith is giving Deadline free to customers if they pre-order Dan Brown's The Lost Symbol, which is due out on 15th September. However, the promotional version of Deadline had Brown's name displayed prominently on the cover.

Writing in Marketing Week, Ruth Mortimer said: "Careless shoppers, like me, could quite easily buy it thinking it was Brown’s own work and only realise their mistake when they’d parted with their cash." Some bloggers also objected; Pace J Miller (who took the jacket image displayed above) claimed it was "the most disgraceful book cover ever". He said: "It’s designed to mislead and deceive the careless book buyer, or at the very least cause what is commonly referred to as ‘initial interest confusion’."

However, others defended it. Author Jason Pinter, writing on Sarah Weinman's blog, said: "When I saw this promotion in the UK a month a go, my first thought was, "Wow, good for Simon." The bottom line is that this will sell boatloads of Kernick books and elevate his status and recognition. So from a bottom line marketing standpoint, it's one of the most effective promotions I've ever seen."

Kernick also defended the campaign on the same blog. He said: "I sincerely hope that no one feels duped in any way . . . [but] to be honest, I'm still not a hundred percent sure what all the fuss is about. This was always a one-off promotion to promote my books by giving away Deadline with pre-orders of the new Dan Brown book in WH Smith.

"The book with the new cover is not, never was, and never will be for sale, and Deadline's still in print with its original cover and available in Smiths and elsewhere. I also knew about the whole thing from the start, and it seems to have worked because my backsales have gone up very substantially in the weeks since it begun, and both Transworld and Smiths are very pleased. I guess, in conclusion, I'm fairly relaxed about the whole thing since anyone who got the book as part of the promotion, got it free and should have been told that it wasn't by Dan Brown but my me."

Seliina Walker, Kernick's longtime editor at Transworld, is also quoted on the blog: "As far as we're concerned at Transworld, this was a WHSmith initiative aimed at driving pre-orders for The Lost Symbol while giving a high profile front-of-store promotion to Simon who is, as you know, one of the UK's most popular thriller writers. All parties, including both authors, are fully briefed and gave approval for the promotion, which was always perceived as a short-term one.

Tuesday, July 28, 2009

Dan Brown, Simon Kernick, and the marketing fail that wasn’t (maybe)

It’s illustrative of the speed with which information travels on the ol’ Internets. Stories get fired off, people get their knickers all in a twist, and only later does anyone realize that the story that got everyone so incensed was not entirely … well … accurate.

Last week, the Internet was abuzz with a story about a novel by Simon Kernick called Deadline, which the U.K. bookseller W.H. Smith was selling in an edition that featured author Dan Brown’s name above Kernick’s, and in a significantly larger font. Cover copy below Brown’s name read, “If you like your thrillers as fast, furious and unputdownable as Dan Brown, then we thought you’d enjoy …” followed by Kernick’s name and the title of the book. Bloggers (including, ahem, us) immediately responded with angry posts decrying the duplicity involved in this literary scam. One of the angriest was from Pace J. Miller, who wrote a post called “The Most Disgraceful Cover Ever!” which read, in part:

There is no right of publicity in the UK, but I’m sure both Brown and Kernick would be spewing if they knew about this cover (and at least a prima facie case of passing off could be made). It’s designed to mislead and deceive the careless book buyer, or at the very least cause what is commonly referred to as “initial interest confusion.”

Problem being, Kernick did know about the special edition of the book, which he endorsed. The W.H. Smith paperback was not, in fact, a new novel, but a reprint of a book that was a year old, and was being given away free to customers who pre-ordered The Lost Symbol, Brown’s upcoming sequel to The Da Vinci Code.

In an e-mail to writer Sarah Weinman, which she published on her blog, Kernick clarifies his position on the whole affair:

I sincerely hope that no one feels duped in any way … [but] to be honest, I’m still not a hundred percent sure what all the fuss is about. This was always a one-off promotion to promote my books by giving away Deadline with pre-orders of the new Dan Brown book in W.H. Smith. The book with the new cover is not, never was, and never will be for sale, and Deadline’s still in print with its original cover and available in Smiths and elsewhere. I also knew about the whole thing from the start, and it seems to have worked because my backsales have gone up very substantially in the weeks since it begun, and both Transworld and Smiths are very pleased. I guess, in conclusion, I’m fairly relaxed about the whole thing since anyone who got the book as part of the promotion, got it free and should have been told that it wasn’t by Dan Brown but my me.

What was initially decried as the basest kind of deception was in fact a cross-promotion marketing scheme. The worst Kernick’s publishers and W.H. Smith can be accused of in this instance is opportunism. Which is something that Internet scribes are also guilty of on occasion.

Monday, July 20, 2009

Dan Brown moves to Washington for new thriller

SYDNEY (Reuters) - Author Dan Brown is moving to Washington D.C. for the follow-up to his successful conspiracy theory novel "The Da Vinci Code," publisher Random House said on Wednesday.

Brown's latest novel, "The Lost Symbol," will be released on September 15 and again features the fictional, mystery-solving Harvard symbologist Robert Langdon, with the story taking place over a 12-hour period.

The location and plot of the book have been kept under wraps until the publisher released two jackets for the book on Wednesday at the start of a promotion campaign that includes online puzzles and codes.

The U.S. cover features a picture of the Capitol with a red wax seal against a background of symbols, while the cover for Britain and Australia has the Capitol and a key with a square and a compass.

Brown's U.S. editor Jason Kaufman from Knopf Doubleday, an imprint of Random House, said in a widely reported statement that the book is "largely" set in Washington but "it's a Washington few will recognize."

"As we would expect, he pulls back the veil -- revealing an

unseen world of mysticism, secret societies, and hidden locations, with a stunning twist that long predates America," said Kaufman.

The release of the covers will give Brown's fans plenty of fodder for speculation in the lead-up to the book's release, with Brown decoders already noting the similarities to emblems of the Scottish Rite of Freemasonry which has a headquarters in Washington.

"The Lost Symbol" will have a global English language first print run of 6.5 million copies -- the largest first print run ever by Random House, a unit of German media group Bertelsmann AG.

"The Da Vinci Code" has more than 81 million copies in print since its 2003 release and topped best-seller lists worldwide, outraging the Vatican and some Catholics because of the fictional story lines about conspiracy and the Catholic Church.

Since publication of "The Da Vinci Code," Brown's earlier novels "Angels and Demons," "Deception Point," and "Digital Fortress" have also become international bestsellers.

Tom Hanks played Langdon in the 2006 film adaptation of "The Da Vinci Code," and also in this year's movie release of "Angels and Demons" which did not create the same furor in the Vatican or the same demand at the box office.

© Copyright (c) Reuters
Source: Reuters.com

The plot thickens in publishing industry

Dan Brown's fans have waited six long years for "The Lost Symbol" his follow-up to the mega-blockbuster novel "The Da Vinci Code" that is being published in hardcover on Sept. 15.

Will those who want to read it in e-book form wait a little longer?

It is a question that Brown's publisher, the Knopf Doubleday Publishing Group, is weighing as it plans the rollout of what it hopes will be a book-selling sensation. The publisher has announced a first hardcover run of 5 million copies, but Suzanne Herz, a spokeswoman for Knopf Doubleday, said the publisher had not decided when to release an electronic version.

Other publishers are mulling release dates for fall titles. Twelve, an imprint of Grand Central Publishing, said it had not set a date for the e-book edition of "True Compass," the memoir by Sen. Edward M. Kennedy that is being released in hardcover on Oct. 6. Twelve has announced a first print run of 1.5 million copies.

No topic is more hotly debated in book circles at the moment than the timing, pricing and ultimate impact of e-books on the financial health of publishers and retailers. Publishers are grappling with e-book release dates partly because they are trying to understand how digital editions affect demand for hardcover books. A hardcover typically sells for anywhere from $25 to $35, while the most common price for an e-book has quickly become $9.99.

Amazon.com, which sells electronic editions for its Kindle device, has effectively made $9.99 the de facto price for most best-sellers, a price that publishers believe will reduce their profit margins over time. Barnes & Noble sells best-sellers in e-book form for $9.95.

Herz said Doubleday was primarily worried about the security of Brown's book, which is being kept under a strict embargo until the Sept. 15 publication date. But she acknowledged that the e-book's possible effect on hardcover sales was an issue, among others.

Similarly, Stephen King, whose novel "Under the Dome" is being published in November by Scribner, an imprint of Simon & Schuster, said in an e-mail message that "we're all thinking and talking about electronic publishing and how to deal with these issues," adding, "but I can't say anything right now."

Until now, John Grisham has not allowed any of his books to be released in electronic book form. But according to his agent, David Gernert, Grisham has not resolved how his publisher, Doubleday, should release a digital version of "Ford County," a short story collection set for hardcover release on Nov. 3.

Stuart Applebaum, a spokesman for Random House, the world's largest publisher of consumer books and the parent company of Knopf Doubleday, said that the company's standard approach was to release e-books on the same day that a hardcover is published.

But, he said, "we do have discussions periodically about either delaying or accelerating the e-book edition" on a book-by-book basis. Imprints of Random House, in fact, have committed to releasing digital versions on the same day as the hardcovers for upcoming titles from John Irving, E.L. Doctorow and Jon Krakauer.

Many publishers did not want to talk publicly about internal discussions concerning whether to delay the release of e-books specifically on releases by best-selling authors. The lost symbol book release

Reserve The Lost Symbol Book/Novel

Last week I thought to see if copies of Dan Brown’s The Lost Symbol, his sequel to The Da Vinci Code, were available to put on hold at the library yet. It’s due to be released in September, so I thought it might still be too early. Reserve The Lost Symbol Book

Nope, not too early. I’m number 340 in line. Clearly, plenty of people are having the same idea. In fact, as of right now, there are a total of 429 people waiting for this one on the Las Vegas-Clark County Library District’s Web site. If you live around here, you might want to put your marker down for it now: I can only wonder how many people will have it on hold by the time it actually comes out in two months!

I enjoyed the dumb fun of The Da Vinci Code, balanced by some neat trivia and clever cliffhangers on one hand with a very poorly researched and defended controversial thesis on the other. The Lost Symbol is about Freemasonry, and there have been some hints that Brown may delve into the early Mormon Church’s associations with it. That creates a personal interest for me, and I’m curious to see if he handles it accurately or pumps it up for sensationalism. Reserve The Lost Symbol Novel

It looks like the library district is ordering about 150 copies, and with new books checked out for seven days, I’ll still have to wait a few extra weeks to read it. I’ll have a detailed review ready sometime in October.
Source: gentlyhewstone.wordpress.com

New Clues about Dan Brown's Newest Thriller

The saga to The DaVinci Code and Angels and Demons continues with Dan Brown’s newest installation, The Lost Symbol, set to come out in September. Though his next book welcomes back the intellectual-turned action protagonist Robert Langdon, the book does not indicate whether these events take place in relation to the first two books—and just how similar they will be.

Regardless, Dan Brown’s flair for juicy stories has had an immeasurable impact on the world with religious and scientific battles, and the world wants more. Brown showed the world he is not done shocking and challenging it and there is still more to tell. Fans anxiously await The Lost Symbol to see what else Brown has in store.

Not much is known about The Lost Symbol as far as plot and synopsis go, but little clues have been revealed to indicate the novel’s content. Sources have stated that Dan Brown is moving to Washington D.C to work on his next novel, and Random House Publishing has confirmed this statement to be true. Brown’s editor, Jason Kaufman from Knopf Doubleday (an imprint of Random House) declares that the book will be “largely” set in Washington. Kaufman has said in a statement that “it’s a Washington few will recognize.”

So, we know where the book will take place, and all that’s left is for our imaginations to get to work on the rest. Where will Dan Brown go with this one? The only thing known for certain is that Robert Langdon is back—to solve another mystery in no doubt a small, rushed time frame. From the book’s setting we get one more clue by way of the book jacket: Random House Publishing has declared that the U.S cover of the book shows the Capitol building with a red seal wax set against a background filled with symbols. The cover for Britain and Australia has the Capitol with a key with a square and compass.

Source : Examiner.com

New Clues about Dan Brown's Newest Thriller

The saga to The DaVinci Code and Angels and Demons continues with Dan Brown’s newest installation, The Lost Symbol, set to come out in September. Though his next book welcomes back the intellectual-turned action protagonist Robert Langdon, the book does not indicate whether these events take place in relation to the first two books—and just how similar they will be.

Regardless, Dan Brown’s flair for juicy stories has had an immeasurable impact on the world with religious and scientific battles, and the world wants more. Brown showed the world he is not done shocking and challenging it and there is still more to tell. Fans anxiously await The Lost Symbol to see what else Brown has in store.

Not much is known about The Lost Symbol as far as plot and synopsis go, but little clues have been revealed to indicate the novel’s content. Sources have stated that Dan Brown is moving to Washington D.C to work on his next novel, and Random House Publishing has confirmed this statement to be true. Brown’s editor, Jason Kaufman from Knopf Doubleday (an imprint of Random House) declares that the book will be “largely” set in Washington. Kaufman has said in a statement that “it’s a Washington few will recognize.”

So, we know where the book will take place, and all that’s left is for our imaginations to get to work on the rest. Where will Dan Brown go with this one? The only thing known for certain is that Robert Langdon is back—to solve another mystery in no doubt a small, rushed time frame. From the book’s setting we get one more clue by way of the book jacket: Random House Publishing has declared that the U.S cover of the book shows the Capitol building with a red seal wax set against a background filled with symbols. The cover for Britain and Australia has the Capitol with a key with a square and compass.

Source : Examiner.com

Thursday, July 16, 2009

Dan Brown's latest offers online mysteries for fans to solve

Facebook fans of Dan Brown have been treated to online mysteries and clues to solve by publisher Doubleday.

Brown's Facebook page have been buzzing daily with puzzles, word clues, and cyphers to solve. Fans are encouraged to dig for answers on the internet and post their findings. Doubleday maintains the page for the author.

Brown's new novel The Lost Symbol, is scheduled for a September 15th release. The Lost Symbol will be the third book in the Robert Langdon series, set in Washington, DC.
The Lost Symbol is currently available for preorder through all online booksellers. Brown's fans are welcome to join Facebook and the author's page to solve the clever puzzles offered.

Wednesday, July 15, 2009

The Lost Symbol - Dan Brown latest: July 2009

Latest on Dan Brown's 'The Lost Symbol' title, July 2009: Dan Brown recently announced that "The Lost Symbol" will be the title for his new book, instead of his previous choice 'Solomon Key' that he hinted could be based around the Hebrew 'Key of Solomon' parchment. (See image). There is a 'lost symbol' and it is the secret to unlocking the 'Key' of Solomon parchment and it most likely traces back to the star theme Testament of King Solomon codex which follows.

The reason Wayne set up this website a few years ago, way ahead of his next book prospects for the new material seen here, was due to serious interference with his existing book thus preventing any future books until he could find a way around the interference. It does after all reveal hidden records by elite society over the ages. Wayne had discovered four new ancient star map accounts, ancient maps showing the exact place in the heavens where 'angels' and so called 'gods' of lost civilisations originated from. Hidden records proposing our true human origins deemed secret, matching his first book hypothesis exactly. Buying The Lost Symbol

Tuesday, July 14, 2009

Why The Solomon Key is Now The Lost Symbol

The Lost Symbol is the title of Dan Borwn’s latest novel to be published later this year, but a few months ago it was reported that the title was going to be The Solomon Key, whuy this change of mind? The Solomon Key sounds so much more mysterious and attractive than The Lost Symbol.

On the first place, The Solomon Key was only the working title of the book, and we all know how tight secrecy is around Dan Browns work, so the minute the working title was leaked, people began speculating about the contents of the book and mixed news were published misleading the public and creating some sort of turmoil around the novel.

Finally the official publishing date has been released and The Lost Symbol will be here on September the 15th. according to the sources that have actually read the book already, the book takes you on a 12 hour trip that as it’s predecessor will make it hard for you to put down until you finish it.
source: http://danbrownthelostsymbol.com/

Monday, July 13, 2009

Preorder The lost Symbol - Robert Langdom and Dan Brown

Robert Langdom is very excited about the new installment of the handsome faculty professor adventures, he says he can’t wait to read the new adventure of the character he has played twice in the two Blockbusters “The DaVinci Code” and “Angels & Demons”.

Hanks who was attending the Japanese premiere of Angels & Demons commented on his expectations for the new book The Lost Symbol where he expects to reprise his role as Robert Langdon when the movie is released.

Up until now the Vatican has condemned both movies based on the adventurous character because it considered both the books and the movies as a serious offense to the institution and to God.( PREORDER THE LOST SYMBOL )

Hollywood A-lister Tom Hanks has said he can’t wait to read The Da Vinci Code author Dan Brown’s new book which will be published around the world on September 15th.

According to the Vatican, the dismissal of the movies by them is only a publicity stunt by director Ron Howard to get more press coverage on the movie.

Some sources close to the Vatican define the movie as “innocuous entertainment which hardly affects the genius and mystery of Christianity” and another one “modest quality that was saved only by the presence of Tom Hanks”.

Friday, July 10, 2009

The Lost Symbol





<a href="http://www.linkedtube.com/Tbl1lVbDh2c365a7c263e63490324dbd64c32b0bda0.htm">LinkedTube</a>

The Lost Symbol Audio CD

Dan Brown’s new novel audio cd, the eagerly awaited follow-up to his #1 international phenomenon, The Da Vinci Code, which was the bestselling hardcover adult novel of all time with 81 million copies in print worldwide, will be published in the U.S. and Canada by Doubleday on September 15, 2009.

THE LOST SYMBOL AUDIO will have a first printing of 5 million copies, and it will once again feature Dan Brown’s unforgettable protagonist, Robert Langdon. Brown’s longtime editor, Jason Kaufman, Vice President and Executive Editor at Doubleday said, "Nothing ever is as it first appears in a Dan Brown novel. This book’s narrative takes place in a twelve-hour period, and from the first page, Dan’s readers will feel the thrill of discovery as they follow Robert Langdon through a masterful and unexpected new landscape. THE LOST SYMBOL is full of surprises."

Dan Brown’s popularity continues to grow. The film of The Da Vinci Code was a #1 box office smash when it was released by Columbia Pictures in May 2006 with Ron Howard directing and Tom Hanks starring as Robert Langdon. Box office receipts were $758 million. The same team will release Angels and Demons theatrically worldwide on May 15, 2009.

Thursday, July 9, 2009

The lost Symbol - The Book Cover

Ramping up the publicity campaign for Dan Brown’s long-time-coming follow-up to “The Da Vinci Code,” the publisher released the jacket art for “The Lost Symbol” on Tuesday.

jacket art for “The Lost Symbol
On Tuesday, Knopf Doubleday released the jacket art for “The Lost Symbol,” Dan Brown’s follow-up to “The Da Vinci Code.”

Showing a blood red wax seal, cryptic symbols and a shadowy skyline of the Capitol, the cover hinted at the setting for the book in Washington D.C. — “though it’s a Washington few will recognize,” said Jason Kaufman, Mr. Brown’s editor. “As we would expect, he pulls back the veil — revealing an unseen world of mysticism, secret societies, and hidden locations, with a stunning twist that long predates America.” Mr. Brown had previously written that the book would be “set deep within the oldest fraternity in history,” the Masons. The new novel, which is being published by the Knopf Doubleday Publishing Group on Sept. 15, features Robert Langdon, the protagonist of “The Da Vinci Code” and “Angels & Demons.” Knopf Doubleday is planning a 5 million first print run in hardcover. Suzanne Herz, a spokeswoman for Doubleday, said the publisher would also release an e-book version of “The Lost Symbol.” That release date was still being worked out because the book will be embargoed until the hardcover publication.

The lost Symbol launch on September 15th
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Wednesday, July 8, 2009

The Lost Symbol Cryptic Messages

If you don’t know already, The Lost Symbol is the name of the book by Dan Brown, which is going to be released in September. The book, which was tentatively titled The Solomon Key, has been renamed as The Lost Symbol. The book is high on expectations and people are Preordering The Lost Symbol at many online stores. It is the third book featuring Robert Langdon, the symbologist.

To create the hype the publishers have been releasing cryptic messages on twitter and facebook. We have been able to solve some of them here:

Cryptic Message - Codes of ethics? T 10 C; 6 P O T SOD; 12 S O T Z
The Meaning:
T 10 C - The Ten Commandments
6 P O T SOD - 6 Points On The Star Of David
2 S O T Z - 12 Signs Of The Zodiac

Cryptic Message - Totum maior summa partum
The Meaning:
The whole is greater than the sum of its parts

Cryptic Message – An image that can be viewed at http://twitpic.com/9htwl
The Meaning:
Its the Gadsden flag without the legend "DONT TREAD ON ME" at the bottom

Cryptic Message – The inspiration of a spy: How beautiful is death, when earn'd by virtue!
The Answer:
Nathan Hale, American revolutionary hero his statue is at CIA HQ. He is believed to have said these lines inspired from CATO.

We will continue our endeavor to solve these cryptic messages that are posted. If you have any answers please add you comments below and I will add them in the next post.


ET Breaks News: Dan Brown Has Finished New Book

ET breaks news from the 'Angels & Demons' set in Geneva. Ron Howard tells ET that The Da Vinci Code and Angels and Demons author Dan Brown has completed a third book featuring Professor Robert Langdon.

Director Ron Howard tells ET's Mark Steines that Dan is very excited about the book. Ron tells ET that he has not had the chance to read it yet, but tells us he can't wait to do so.

Internet rumors have swirled that the new book will be titled The Solomon Key and will take Robert Langdon to Washington, D.C. and focus on the Freemasons.

The first two Robert Langdon books, Angels & Demons and The Da Vinci Code were worldwide bestsellers. Both books were turned into movies; blockbuster 'The Da Vinci Code' opened in 2006, while 'Angels & Demons' will hit theaters on May 15.

Keep checking back here for all of ET's exclusive 'Angels & Demons' news!

The Lost Symbol audio outlined

Orion audiobooks and unabridged audio publisher W F Howes will both be supplying audio editions of Dan Brown's The Lost Symbol to coincide with Transworld's print edition in September.

Orion has abridged audio rights and will publish the book on CD (£16.99), MP3 CD (£14.99) and as an audio download (£11 to £12). W F Howes has the unabridged version and will publish in CD and download with a retail price for each expected to be in the region of £25. It will also produce a cassette for the library market.

Orion audio manager Pandora White said The Da Vinci Code was one of the industry's bestselling audio-books, selling more than 200,000 copies to date. She hoped to bring Dan Brown's work to an even wider audience this time around with the advent of the digital format. White said: "The CD is still the predominant format definitely, but it will be interesting to see what a title like this does on download."

White added that when she bought the abridged audio rights to Brown's next book in 2003, unabridged audiobooks were intended almost entirely for libraries. She said: "If I'd known five years ago that downloads would change the market, I'd have swept up the unabridged rights as well."

W F Howes publishing manager, Dominic White, said: "The unabridged market has grown massively, and download has played a big part in that," he said. "We will release our audiobook to all markets, retail and libraries, and give it a big push."
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THE LOST SYMBOL by Dan Brown


The Lost Symbol, available wherever books are sold on 9.15.09, once again features Dan Brown’s unforgettable protagonist, Robert Langdon. The book’s narrative takes place in a twelve-hour period, and from the first page, readers will feel the thrill of discovery as they follow Langdon through a masterful and unexpected landscape.


Dan Brown’s prodigious talent for storytelling, infused with history, codes and intrigue, is on full display in this riveting new novel.

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About Dan Brown - The Lost Symbol - Releases September 15

Dan Brown is the author of numerous #1 bestselling novels, including The Da Vinci Code, which has sold more than 80 million copies worldwide, making it one of the best selling novels of all time. Named one of the World's 100 Most Influential People by Time Magazine, he has appeared in the pages of Newsweek, Forbes, People, GQ, The New Yorker, and others. His novels are published in 51 languages around the world. His next novel, The Lost Symbol, releases September 15, 2009.

Dan Brown’s Lost Symbol Launch

The marketing campaign for Da Vinci Code author Dan Brown’s new book has begun in earnest, and will feature an array of hidden puzzles and games scattered across the internets.

At the official web page for The Lost Symbol, which will be released on September 15, there are links to the official Twitter and Facebook pages, which Random House says will be updated daily. In an email alert, the publisher promises “codes, cryptic trivia, puzzles, secret history, maps, aphorisms, ciphers, arcane knowledge, and more” between now and the release of the highly anticipated sequel.

What nobody is saying yet is whether all of these puzzles will just be a loosely connected series of amusements, or whether there’s a big meta-puzzle waiting to be solved.

I got into Da Vinci Code because of the original “web quest” that served as viral marketing for the first book — in fact, it was because I found it linked on Penny Arcade. Should be interesting to see what they’ve come up with with an infinitely larger marketing budget.
source: http://www.wired.com/gamelife/2009/06/the-lost-symbol-puzzles/
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High numbers on wait list for 'Lost Symbol'

High numbers on wait list for 'Lost Symbol'

FARMINGTON -- Davis County Library is taking hold requests for Dan Brown's newest novel, set for a Sept. 15 release.

"The Lost Symbol" will have its first printing of 5 million copies, which is the largest first print for Random House Publishing, according to its Web site.

About 150 people have put their names on the library's waiting list for the book featuring protagonist Robert Langdon of "The Da Vinci Code," said Chris Sanford, the Davis County Library director.

Davis County has ordered 50 print and seven audio copies, Sanford said. It will not put any of the books on display until 10 a.m. Sept. 15, according to an agreement with the publisher that has been approved by the Davis County Commission.

"We'll need to order some more books," Sanford said.

She said the library generally prefers to have a ratio of three holds per copy, but sometimes with best sellers the ratio is five per copy.

"We'll monitor those ongoing interests," Sanford said.

Sanford said the library will open at its regular time -- 10 a.m. -- Sept. 15. Patrons whose names are at the top of the list will be notified before that date they can pick up their copy when the doors open.
Library patrons who put a hold on the book will receive it as soon as their name comes to the top of the list. The procedure is the same one the library uses for all of its materials, she said.

Patrons who want to put their name on the list can do so either online at www.co.davis.ut.us/library/default.cfm

or by calling or visiting their local branch.

Weber County Library will not be taking any holds for "The Lost Symbol" until about a month before the book is released, said Ann Booth, manager of adult services at the main library.

Weber has ordered 30 print and eight audio copies, Booth said.

Some library patrons put holds on new titles in order to "hedge their bets, just in case they can't buy it at the bookstore," said Lynnda Wangsgard, Weber County Library director.

Weber also handles the holding of new titles the same as all of its materials in its catalogue, she said.

Brigham City Library has not ordered "The Lost Symbol" because it is the end of its budget year, said Elizabeth Schow, adult fiction librarian.

Patrons there can put the book on hold once it is entered into the computer's library system.

Officials said the last time libraries saw an interest in a particular title before it was released was when "Harry Potter and the Deathly Hallows," by J.K. Rowling, was released July 21, 2007.

Source: www.standard.net/

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